How to Boost Moodle Course Sales on WooCommerce with Edwiser Bridge and Live Chat
We love Moodle. And we’re sure most people from the education and e-Learning sector do. It’s an awesome affordable collaborative LMS.
It’s great at what it does – teaching, delivering and distributing learning material, video conferencing, communication with students, managing learning assessments, grading, analyzing and reporting. But it has limited course-selling capabilities
Edwiser Bridge easily solved this problem by integrating Moodle with WordPress. To expand your course selling options, you need the Edwiser Bridge PRO to sell your courses using 160+ payment gateways.
By now, let’s say you might have your course-selling site successfully running on WordPress using Edwiser Bridge.
But is this enough to expand your earning potential or help you make more sales?
The question is, what to do next, once you’ve set up a WordPress-WooCommerce store?
You might think you have it all figured out. But you missed one thing.
We’ll drop a hint if that helps – Think from the customers’ perspective and think about what you would like in a WooCommerce store as a customer before or after buying a specific product?
Does it ring any bells?
It’s quick, simple to use and easily accessible customer service
There are several ways of providing good customer service after you start your course selling business on WooCommerce. We vote for live chat.
Live Chat is your best friend and works great to improve sales and customer bonding! Having the live chat feature on your WordPress-WooCommerce course-selling site is crucial for keeping customers happy.
Why do Customers Love Live Chat?
Chatting apps and platforms are quite popular today. Why?
Because it is the most preferred mode of communication.
The truth is, most customers prefer real-time communication. 44% of online consumers say that having questions answered by a live person during an online purchase is one of the most important features a website can offer. Simply because it saves time, is convenient and gives a more personal touch.
Your customers won’t have to break their daily routine to resolve their concerns about the courses they purchase on your WordPress site.
The difference is simple to understand, no rocket science here- The experience when you send a friendly message through a chat platform to a person is way more personalized and different as compared to an email to the same person. Customers are more comfortable with the former.
When it comes to a business environment, especially in customer support, assistance, and pre-sale support, no other method can personalize communication like how a live chat does.
Building a Strong Customer Base
You can build a loyal customer base with personalized assistance offered through a medium that’s by far the most comfortable for them. Moreover, it’s the quickest interaction channel as it has a wait time ranging from a few seconds to a couple of minutes.
If a live chat widget pop-ups when your customers open your WooCommerce store, it’s an immediate sign for the customer that shows that you care about their feedback or any pre-purchase concerns. Also, it’s easier for them to shoot a query or doubt almost instantly through the chat. You can even improve your responsiveness by configuring some automated messages on the widget.
82% of consumers need some kind of assistance while buying online – need we say more? If you look at the statistics, it’s clear how crucial live chat is to grow your e-Learning business on WordPress or any website for that matter.
Why Does Your WooCommerce Store Need a Live Chat Option?
Live chat on your WooCommerce store can work wonders in building trust and long-term relationships with your customers. It’s a great avenue to boost customer engagement and eventually increase sales.
Like any other business, eCommerce stores also require customer support as well as pre-sale assistance. Sometimes they need to get your assistance until they get familiar with your products, or return, refunds, and so on.
Even before buying a product, they might need to know about the details of the product and need your help to pick the right product they require.
You might have displayed your email address and contact number, or a contact form for the customers. They may not feel comfortable asking their doubts through these sources, maybe they are not convenient, or they have a minor doubt.
Even if it is a small or important query, a live chat form will make it easy for them to reach out to you.
So, be wise and don’t lose out on your WooCommerce store sales.
How Can You Add Live Chat in Your WooCommerce Store?
WooCommerce is flexible and allows you to add any advanced eCommerce features with the help of a plethora of plugins. There are several free and premium live chat plugins available with a different set of features. One of the best live chat plugins in the market is WSChat – ELEX WordPress Live Chat plugin.
Let’s discuss how to add WordPress live chat in your WooCommerce store with WSChat – ELEX WordPress Live Chat plugin.
How to Add WordPress Live Chat with WSChat – ELEX WordPress Live Chat plugin?
WSChat – ELEX WordPress Live Chat plugin is an AI integrated chatbot plugin. Its rich features will help to provide the best chatting experience, thereby the best customer support service for your business. It has a lot of customization features including the option to customize the colors and theme of the widget, the options available on the widget header, and many more.
Now, let us check how you can set up this plugin on your WooCommerce store.
Step 1: You can go to its product page, subscribe to the plugin, install and activate it on your WordPress dashboard.
Step 2: Then go to dashboard > WSChat > Settings.
Enable the ‘Widget Status’ for letting know the customers who try to send you a message that you are online. If you are offline, you can enable the pre-chat form for the customers to drop their details in a form. You can use the details to get back to them later.
You can give a header text, enable the required options on the chat widget, and pre-chat form accordingly. For more clarity, you can go through an article- How to Set Up WSChat – ELEX WordPress Live Chat Plugin?.
After setting up the widget, the widget will display on your website as:
After setting up the widget, like any chatting app and platform, all the messages sent by the customers will be received in the backend.
To check the messages you have received, go to WSChat > Live Chat.
Step 3: Reply to the customers’ questions.
You can find 3 tabs: Active, Recent, and Assigned.
- All the newly received chats will be listed under the Active tab.
- All recent chats can be found on the Recent tab.
- The assigned tab contains the chats which are assigned to the agents.
For replying to the chat, you can simply open the chat, and enter the response and send it to the customer.
You can type the reply and send it to the customers.
If you are not online, you can set an automated message to trigger a reply to the customer when they initiate a chat.
Step 4: Set automatic responses to be triggered when you are offline.
For that, go to WSChat > Settings.
You can set a custom auto-response on ‘Auto Response Text’. It will reflect on the widget as:
Step 5: Set up the widget according to your requirements.
For setting up the chat widget, you can choose the buttons to be displayed on the widget beside the default mute button.
On the settings page itself, you can enable the required options.
- Attachment: This option is for sending attached files from the customers’ side.
- Video recorder: For recording and sending videos instantly.
- Send chat history: For sending the entire chat conversation to an entered email ID.
- Chat rating: This option is for rating the customers’ experience with a ‘like’ and ‘dislike’ button.
This will display on the widget header as:
Step 6: Customize the chat widget colors.
You can customize chat widget background, Header Background, Header Text Color, Chat Background, Agent Message Background, Visitor Message Background, and Message Text Color that matches with your website design and theme.
For doing that, go to WSChat > Settings > Widget Appearance.
You can choose the colors according to your website theme accordingly.
Step 7: Add agents for solving the customers’ issues.
Since this plugin is highly compatible with WSDesk – WordPress Helpdesk & Customer Support Ticket System Plugin, you can either import agents from it or create new agents for solving the customers’ tickets. You can create unlimited agent profiles with this plugin.
You can also convert a chat into a ticket and pass it to WSDesk – WordPress Helpdesk & Customer Support Ticket System plugin.
Step 8: Set email notifications.
For making the replies faster, you can configure email notifications to be triggered to an entered email address.
Enable the ‘Email Notification’, for triggering email notification to the configured ‘from’ email ID when a customer initiates a chat. Also, you have an option to configure email settings for letting your users send emails from the pre-chat form. Here, you have to give the details such as a sender name, sender email address, and a subject line.
Step 9: Configure automated response by Dialogflow integration.
With the help of Google’s Dialogflow tool, you can integrate Artificial Intelligence for triggering automated replies and solutions such as support documents, articles, videos, audios, and other file formats to the customers.
For that, you have to go to WSChat > Settings > Chatbot AI.
You can enable Dialogflow, enter the project ID and paste the JSON file format Google service account private key file in the fields. You can also choose an agent language. For setting up responses in Dialogflow, and to fetch project ID and service account private key file, check out the article- Detailed Guide on Setting up Dialogflow – Artificial Intelligence Based NLP, Optimized for the Google Assistant and Chatbot Development.
How to initiate a chat from the agents’ side?
For that, go to WSChat > Active Visitors.
In this tab, you can view the active visitors on your WooCommerce site and you can monitor the details such as their IP address, the page they are currently viewing, the operating system of the customer’s computer, and the time each customer spends on your site. With this information, you can get back to the customers. You can simply click on the user link, it will be redirected to the chatting dashboard.
How to check the chat history?
WSChat – ELEX WordPress Live Chat plugin offers unlimited chat history. You can store as much chat history as needed. For checking the chat history, go to WSChat > Chat History.
All the chats will be moved to this tab after the session is over. You can find any chat in the past at any time in the future.
This is how you can set up a live chat plugin in your WooCommerce store.
Summing up
So, that’s about it!
We’ve given you the head start. If you want your WooCommerce store customers coming back for more business, Live Chat is your go-to option.
We hope you found this article helpful. If you have anything to add to it, let us know in the comments below.
