Hopefully, your eLearning business is also growing at a good pace due to the opportunity provided by forced lockdowns.
If not, then probably there’s something wrong. And one of the most common things that go wrong is how you do your Moodle™ e-commerce integration!
If you’re in the e-commerce or eLearning business for a long time, you would already know that creating great course content is not enough to earn a good profit from your Moodle™ eLearning website. You also need to provide a great checkout experience and many other things to rapidly grow your business.
If YOU’RE struggling!!! Maybe you need to look into Moodle™-WordPress integration (i.e. integrate your Moodle™ website with WordPress and WooCommerce)
Why? That’s what we’re going to answer in this article.
Selling Courses Online
Building an eLearning website is not a difficult task anymore. There are many platforms available for that, with Moodle™ being the most popular option among them.
However, it’s one thing building a website and another to monetize it perfectly.
You can’t make any meaningful revenue from your Moodle™ website if it doesn’t have the necessary systems in place to help you sell your courses. A shortcoming of Moodle™ is that it doesn’t offer e-commerce or course selling capabilities. Therefore, integrating it with a top-class e-commerce solution is the only way to sell your Moodle™ courses online.
Now, when we think of a good Cms and shopping cart solution, there’s hardly anything that can beat the WordPress-WooCommerce combo. If you’re not familiar with them, then here’s a brief introduction: WordPress is the most popular CMS in the world, which powers nearly 30% of the top 1,000 websites on the internet.
And WooCommerce is a WordPress extension that adds the functionality of shopping carts and e-Commerce to WordPress.
Now, the best part is… both WordPress and WooCommerce integrate very well with Moodle™. If you integrate them, you can use them to start selling your courses online in a fraction of the time that would be required to find another shopping cart solution and integrate it.
Moodle™-WordPress Integration: Why is it a good choice?
But then comes this question! Why integrate Moodle™ with WordPress? Why not any other platform, or why not Moodle™ alone?
That’s precisely what we shall try to answer in this article. Just take a look at the reasons given below and we’re sure you’ll have a great understanding of why we’re suggesting this integration.
It’s extremely feature-rich, making it the most preferred choice of LMS not only for schools, colleges, and universities but also for the government, healthcare, and corporates.
Similarly, WordPress is a leading CMS. It powers nearly 37% of all websites that are live on the World Wide Web. That makes it the most popular CMS platform ever, and it means you can easily find help if you ever face any issues with your website.
So when you choose to integrate Moodle™ with WordPress and WooCommerce, you combine a reliable LMS with a reliable CMS and shopping cart solution.
As a course seller, you need to provide the highest level of payment security to your users. Because if they don’t feel secure while making payments on your website, they won’t buy your courses. Plus, if their financial information is stolen then it can do some permanent damage to your business.
That’s another area where the Moodle™-WordPress integration can come to your rescue. It’s extremely reliable as it’s supported by a vibrant open-source community of hundreds of thousands of developers, and it has been fine-tuned for more than a decade now.
Plus, you can also secure your website and payment information of users with a variety of 3rd party security plugins that are available in the WordPress plugin marketplace. You can use firewalls, antiviruses, encryption tools, and a variety of other security-related plugins to boost your website’s security when it’s integrated with WordPress.
Having limited payment gateways can cause major inconvenience. So, it should be the top-most priority for your e-learning business to offer flexibility in payment methods. Moodle™-WordPress integration hits the right chord here too, as WooCommerce can be integrated with all popular payment gateways. Some of the supported payment gateways include:
PayPal, PayPal Express, and PayPal Pro
And many others.
In a nutshell, nearly all popular payment gateways are supported by WooCommerce and WordPress.
#4. Plenty of Themes and Plugins to Customize your site
WordPress offers unlimited customization with superior scalability. It currently lists over 54,000 plugins with 1.5 billion total downloads. These plugins can be used to customize almost every part of your course website or add new features to it.
Also, design-related customizations become much simpler with the availability of over 3,500 GPL-licensed themes in the WordPress ecosystem. There are both free and paid themes to choose from, depending on your budget and business needs.
The free themes are built keeping in mind the category of users who are either beginners or are looking to experiment.
On the other hand, If you need advanced features, better functionality, a unique look, and more customization capabilities, you could look beyond free themes and opt for a paid WordPress theme.
You can follow this guide to help you pick the right WordPress theme once you get started.
Pro-Tip -: If you integrate your Moodle™ LMS with WordPress via Edwiser Bridge using the Edwiser Bridge PRO, you can automate several actions involved in the course-selling process. This plugin automatically imports Moodle™ courses into your WordPress website as products, which can then be sold from your WooCommerce store.
WooCommerce Integration plugin lets you build a holistic e-commerce store of courses, allowing for efficient marketing, cross-selling, and upselling of courses.
#5. SEO-friendly and Good Sharing Features
WordPress is a front-runner for social sharing and SEO too.
It has plenty of social sharing plugins to help your students easily share the content that you create. The publicly available content of your courses can be shared by integrating any of those plugins with your website, and it can help spread the word about your eLearning business in a much simpler and easier way.
Since WordPress is a CMS platform, you can also start a blog to talk about your courses and use content marketing to promote your courses.
Finally, WordPress is also SEO-friendly. It takes care of 80-90% of crawling issues, and as a result, WordPress-based sites rank higher in Google search results. Multiple SEO-related plugins are also available in the WordPress ecosystem to help you optimize your site for Google in an easy manner.
So, apart from selling your courses easily you can optimize your content for search engines, and drive traffic to the website if you integrate Moodle™ with WordPress.
#6. Multiple Business Models and Selling Options
WooCommerce not only makes your course selling process simpler but also diversifies your selling options. Moodle™-WordPress integration allows the use of several WooCommerce extensions that allow implementing multiple models of selling into your monetization strategy.
After integrating your Moodle™ website with WordPress, you can sell your courses as subscriptions, memberships, or variable products to explore different earning avenues or business models.
WooCommerce can also help you sell not just e-courses but physical goods like books and toolkits too. Plus, you can not only sell your own content but also the content of other instructors that you think can be beneficial for your learners. You can partner with such instructors and earn a commission from them on the basis of sales and revenue that you drive to them.
You can also schedule sales, offer discounts, or run a variety of other promotional campaigns to boost your sales. Again, WordPress plugins can help you do all of that easily.
#7. Cost Savings
If investing in a dedicated developer is going to blow your budget, there can be nothing better than WordPress. Your monthly website maintenance costs will be low, and you can also save money by working with countless free themes and plugins to accomplish most of your tasks.
This becomes a major advantage if you’re just getting started with your eLearning business. During those initial days of hustle, WordPress and Moodle™ integration can give you a good start with a scalable solution without requiring any expenses out of your pocket.
#8. Richer Analytics and Conversion Capabilities
You can also monitor your sales or capture leads directly from WordPress. Again, multiple plugins are available for that, and this can be a very good feature for your Moodle™ website.
With plugins like Google Analytics, you can track every single detail about your visitors, while other advanced plugins can help you capture leads and convert them into customers.
To give you a better idea of what’s possible… there are plugins in the WordPress marketplace to build your email subscriber list, automate your email marketing campaigns, generate amazing lead capturing forms, help you integrate chatbots, and much more than that.
All these features can significantly boost the data collection and conversion capabilities of your Moodle™ website.
So that was an elaborate explanation of why Moodle™ and WordPress click together, and how they can help you generate the revenue that you deserve from your Moodle™ courses.
Also, if you’re looking for a simple plugin to integrate Moodle™ with WordPress, Edwiser Bridge can help you with an easy one-click integration method. The best part? It’s totally free of cost.
So what do you think about Moodle™-WordPress integration? Share your thoughts in the comments, and if you think something can be added to the list of benefits of integrating these platforms, hit us up!